- #Subliminal messages advertisements professional
- #Subliminal messages advertisements series
- #Subliminal messages advertisements tv
It’s why it’s so dangerous when your sales staff creates their own PowerPoint presentation (any company where this doesn’t happen?) Every touchpoint of communication is a piece of your brand, and every little thing adds up. It’s why your ad agency resists changes, even ones that may seem inconsequential to you – everything is connected to everything else. The details matter, even the ones you can’t readily see. But the subtle quality cues that are communicated in the nuances of lighting, pacing, casting, are all subliminal advertising. Could you shoot it with your iPhone? Yes, you can.
#Subliminal messages advertisements tv
It’s why a TV commercial averages more than $350,000 to produce. It’s why the copywriter cringes when a single word is changed, not because you’re messing with their art, but because the words and how they flow from one to the other were chosen with care and purpose. This is why the art director wants to spend a little more time kerning the text or spend a little more money on a better photographer. So what does this mean to marketing? Everything. If someone smiles at you, you are more likely to smile in return.
#Subliminal messages advertisements series
It’s proven in study after study that we can be “nudged” one way or the other in our thoughts by something as simple as word choice – hearing a series of positive words make assign more positive attributes to whatever follows negative words give us a more negative attitude. As detailed in Malcom Gladwell’s “Blink”, the human mind reacts to subtle, below-the-consciousness clues. Looked at in another context, subliminal advertising is real and extremely powerful – just not the way Packard and his fellow alarmists envisioned.
So the argument about subliminal advertising is BS. If any of these conspiracy theorists had a clue how hard it is just to get a simple, decent ad created – much less anything where we’ve inserted a hidden word or buxom curve – they’d give up that story, and get back to their mission of uncovering of Bigfoot-piloted UFOs.
#Subliminal messages advertisements professional
I don’t know of a single professional in this industry that believes in subliminal advertising. A profile of Kevin Bacon in the marbleized fat of your maple-cured bacon? It’s in there if you want to see it.
The reality is, if you look hard enough, you can find anything you’re looking for. This is one myth that just doesn’t seem to die. Dozens of books have been written on the topic, some with copyrights in the past few years. “The Hidden Persuaders” by Vance Packard was published in 1957 and has spawned a cottage industry of imitators. Subliminal advertising: hidden messages or images in ads designed to affect your subconscious mind, overwhelm you with a longing and desire for, well, you’re not quite sure. It was all the rage years ago – and every college student seems to start off believing it’s true.
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